What is Concierge Medicine?

A concierge medical practice provides direct access and personalized care to patients. Physicians operating a concierge medical practice will typically form their own boutique medical practice consisting of a small number of qualified physicians.

Patient lists are smaller, which minimizes paperwork and bureaucracy. This means patients get to build trusted relationships with their physicians.

Christopher E. Lacroix, MD is Board-Certified in Internal Medicine and has been practicing in Pitt County for over 19 years.  Since 2015 he has pioneered concierge medicine in the city of Greenville.  During that time, he concentrated on disease prevention, symptom control, and helping his patients with their total wellness.

Patient-centered Care

At Viva Med, we practice a different style of care, with a wonderful patient experience. Our mission is to bring a different approach to health care that’s friendly, relaxed and convenient. We deliver high-quality care that’s affordable yet truly thoughtful and responsive to your needs.  Here, you get to meet our board-certified internal medicine specialist who is committed to your health and well-being. Dr. Chris Lacroix and his staff care tremendously about you and your family. If you are looking for affordable health care delivered in a concierge medicine style that’s responsive to your needs, come to Viva Med. 

Consultations to learn about the practice are always free!  If you need more information, our team would love to discuss Viva Med and all it offers in greater detail  Our staff is always ready to help with your scheduling, insurance questions or anything else you may need during your time with us. We will take extra care to listen to your concerns, answer all your questions and thoroughly explain your condition and treatment options.

To schedule your appointment now:
Call: 252-329-VIVA (8482) 

Christopher E. Lacroix, MD

Board-Certified in Internal Medicine

Board-Certified: American Board of Internal Medicine

Residency: Internal Medicine, Virginia Commonwealth University at Medical College of Virginia, Richmond, VA

MD: University of Minnesota-Minneapolis School of Medicine, Minneapolis, MN

BS: Cell and Structural Biology, University of Illinois, Urbana-Champaign, IL

“I realize that everyone’s situation and life experiences are unique. That is why I take a partnership approach to care. This is the beauty and art I love about medicine: no two situations or paths to health are the same. I strive to give my patients a thoughtful, high-quality and individualized care experience within a peaceful and unhurried environment. Along with our concierge approach, we still want to be families and businesses choice for being their Primary Care Physician Greenville NC provider.”

In his spare time, Dr. Lacroix has coached sports for over 20 seasons, including baseball, flag football and basketball. He and his wife are very active in their church and lead small group Bible studies on weekends. Having a heart for those less fortunate in the community, they avail themselves to outreach opportunities.

Rekita Williams, FNP-C

“I am a Family Nurse Practitioner who has been practicing in family medicine for 4 years with primary focus on prevention of chronic disease and maximizing outcomes in those with chronic disease. My background consists of primary care, acute care, long-term care, and health care management. I am currently studying to obtain a psychiatric nurse practitioner certification in order to effectively manage psychiatric healthcare needs and help fill the gaps in care that exist. I made the decision to go into healthcare at a young age as my passion has always been to help/serve others. My philosophy of care is to partner with patients to identify and establish an individualized health care plan.”

“What I enjoy most about being a medical provider is building relationships with my patients and having the opportunity to be part of the success of their outcomes. My goal is to be accessible and provide the safest and efficient healthcare possible, while building trusting partnerships as we take this journey together as it relates to your care.”

“I am currently a member of the American Association of Nurse Practitioners. In my free time I enjoy spending time with family, especially having mommy-daughter dates. Other enjoyment includes painting and traveling. I love giving back to the community by participating in health fairs and service events.”

Dwayne Marriott, PA

Alanna Backus, MSN, RN

Alanna recently moved to Greenville from Colorado Springs, CO where she worked as an aesthetic injector and primary care nurse! Alanna earned her BSN from the University of Alabama  and MSN in Healthcare Adminstration from Duke Univerisity (Roll blue devils!!)

Alanna joins our team with six years experience as an Army nurse and over two years as a nurse injector. She is currently enrolled in the Family Nurse Practitioner PMC program through the University of Cincinnati. She plans to take her skills to the next level for aesthetics and primary care.

She is passionate about helping people feel and look their best and appreciates being able to offer patients a wide range of care under one roof!

In her free time, she enjoys baking sour dough bread and batting around some pickle ball!

Brandy Cleaton, RN, BSN

Since beginning her nursing journey in 2005, Brandy has dedicated her career to uplifting others and making a meaningful impact during life’s most vulnerable moments.

From cardiac care to ICU, hospice, and beyond, her passion for compassionate care and lifelong learning shines through every role she’s embraced as our lead primary care nurse and an aesthetics injector.

For Brandy, nursing is more than a profession—it’s an opportunity to empower patients, build genuine connections, and help others become the best versions of themselves.

When she’s not caring for others, you’ll find her making memories with her daughter, spending time with loved ones, or exploring new places.

Addie Kate Kunkel, Practice Development Coordinator

Meet Addie Kate Kunkel, our Viva Med Concierge Primary Care Patient Development Coordinator. Born and raised in Greenville, Addie Kate is passionate about Eastern North Carolina and supporting growth in our community. With over 8 years of marketing and administrative experience, Addie Kate brings a creative, personal and dynamic approach to Viva Med’s Concierge team and is dedicated to ensuring every Viva Med patient experience is friendly, relaxed, convenient and responsive to everyone’s needs. She can help guide you through the concierge model which is also known as concierge care, boutique medicine, retainer-based medicine, platinum practice and direct primary care. Membership-based healthcare pairs exclusive, personalized care with accessibility and convenience. Her expertise and compassion will help to make your experience seamless. She is looking forward to discussing Viva Med Concierge Primary Care with YOU!